Regulus Group to Introduce Strategies for Transactional Marketing at TeleStrategies Billing Output '09

Presentation Will Instruct Attendees On Leveraging Direct Marketing Techniques to Maximize the Marketing Impact of Transactional Documents

NAPA, Calif. – Jan. 21, 2009 – Regulus Group, the premier provider of outsourced billing and payment services,today announced that Josh Wendroff, marketing manager, will address best practices in transactional marketing ’in a presentation this week at TeleStrategies’ Billing Output ’09, being held at the “Ports of Call” conference facility at SeaWorld Orlando starting today.

Mr. Wendroff’s session, “Transactional Documents and Promotions -- What Telcos Can Learn from Direct Marketers,” will address the challenges of marketing on billing statements and highlight proven direct marketing practices that can be used to improve the transactional marketing process.

The session will provide attendees insight into more effectively delivering highly targeted, variable messaging on their billing statements, particularly related to message testing and list and campaign management. Mr. Wendroff will provide attendees with best practices around implementing an effective TransPromo program -- generally defined as the integration of promotional content into transactional documents -- across billing segments while guaranteeing maximum marketing impact without interrupting the billing cycle.

InfoTrends, a leading market research firm, predicts that transpromotional output will grow 91 percent from 2006 to 2010, to 21.7 billion pieces per year.

“Transactions marketing, or TransPromo, is a powerful marketing tool because the message resides right on the billing statement, increasing the chances that it will be read by your customer,” said Mr. Wendroff. “Additionally, since you’re already sending the bill, the incremental costs are minimal. However, it can be a tricky process and requires a degree of expertise to do it right while not interfering with cash collection.”

Regulus’ Transactions² (T²) suite of products and services provides companies in the finance, healthcare, insurance, telecom and utility industries with much greater control and visibility over their billing and remittance processes. The T² suite creates value at every stage of the transaction lifecycle by increasing access to valuable data and combining traditional paper with state-of-the-art electronic services. Approximately 40 percent of the FORTUNE 50 uses Regulus’ services. Regulus processes over two billion transactions each year and nearly $32 per month of the recurring bills in every American household.

TeleStrategies’ Billing Output ’09 is for telecom billing professionals who need meaningful and actionable information to reduce print fulfillment costs, increase efficiency, improve customer experiences and expedite the revenue collection process.

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